The Panama Pacific International Exposition 1915

MANUFACTURES AND VARIED INDUSTRIES its exhibit palaces no commercial article manufactured prior to 1905 will be reviewed for award. This exposition is to show forth the world of today, the marvelous progress of a decade equal to any single century of the past. Since the last great exposition, advertising—now almost an exact science and a great world force—has been devel- oped. And the Panama-Pacific International Exposition offers to the manufacturer a unique opportunity to conduct a national and international campaign, centering on the Ex- position, where he can demonstrate the quality of his goods and the process of their manufacture, and at once interest both dealer and consumer. The manufacturer seeking a market over the earth will find that his new appeal is given a prominence and a voice here never before attained in expositions, because he is brought in close competition with the latest and best. Com- parative values are established. The idea of educational worth through systematic classification becomes a commer- cial asset, and the plan of showing by industries divided into departments, groups and classes, has been adopted as the most efficient to the people who examine and to manufacturers who exhibit. It at once becomes apparent that there will be a larger return in profit proportionate to the cost of display from the Panama-Pacific International Exposition than from any other ever held. Ever the newest, ever the best, this is the watchword and the only sure way to success in competition. Moreover, and this is of prime importance to the general trade, it is in such an exposition as this that massed capital justifies itself before all schools of thought through maxi- mum production at minimum cost. For we have only to walk through the Palace of Manufactures and Palace of Varied Industries to find out that the growth of all the past is em- bodied in every single article of use, and that not only the idea, but the stored-up labor or capital of numberless gener- ations is enwrapped in it and in its production. And, fur- thermore, thanks to the inevitable natural law of progress, less and less of current capital is needed in its manufacture [ 9 ]