The Panama Pacific International Exposition 1915

MANUFACTURES AND VARIED INDUSTRIES showing every process, from the skin to the finished shoe, and that today the United States is selling more shoes to the export trade throughout the world than any other country. Nor is it a coincidence that an English firm installed a com- plete cotton-spinning plant in operation, and that England today maintains her supremacy in the manufacture of cotton goods; nor in that of splendid and costly displays of costumes and jewelry were made by Parisian merchants, and that France leads in these lines; nor in that of extensive and im- posing displays by German manufacturers and the fact that the phrase “Made in Germany” continues its power in the commercial world; nor that the beauty of Italian marbles, the quaintness of Japanese china, the delicacy, excellence and variety of Hungarian perfumes, the superior brilliancy of gems cut in Holland, are inseparably interwoven with the names of these nations in the trade of every country. They are not coincidences, but results of inviolable laws. And from this economic result the individual exhibitor reaps an ad- vantage he cannot compute and could in no other way obtain. It is sometimes said that a man is known by the company he keeps. It is vastly worth while to the individual manu- facturer to have his individual plant represented in an as- semblage of the world’s best. If by chance others do not profit by the chance to exhibit, he stands out with a distinc- tion which must return him much trade. If, on the other hand, his rivals are there with characteristic and commen- surate displays, he shines by his own worth and by the re- flected luster of the whole. In either case his existence is made known and emphasis is placed upon his business that could never be obtained by isolated and independent displays. And just as a nation, be it large or small, gives distinction and dignity to its superior specialty in manufacture, so does an individual exhibitor add selling value to his special ar- ticle of trade. Every single manufacturing company in the world has some one article peculiarly its own which it is pushing into every land, or store, or home. By showing this in a universal exposition it attains, at small cost, this ulti- mate end. Not only is the article in the midst of peoples and [ 17 ]