The Panama Pacific International Exposition 1915

MANUFACTURES AND VARIED INDUSTRIES Trade circles the earth and knocks at the door of every house, and if from no other than the protection to commerce as a national necessity, leaving out the motive of patriotic beneficence to less favored peoples, a nation of importance in civilization and commerce must exhibit. The opportunity- afforded by the Panama-Pacific International Exposition to governments and individual manufacturers exceeds that of any other of the world’s expositions for the reason that more nations will participate, more foreigners will attend, and the momentum of international trade, forcing people and firms into foreign markets, is greater and more compelling than ever before in history. The surplus of one country becomes the luxury of an- other. Profit in production lies in finding a market for the surplus. And these considerations of national import apply no less forcefully to the individual manufacturers. Compe- tition grows with every year. All machinery tends to create over-supply. Capital or stored-up labor increases rapidly. Means of communication multiply. The Panama Canal it- self, by readjusting trade routes, offers an opportunity to all the great manufacturing plants to seek new markets, and the Panama-Pacific International Exposition is an advertising medium made to hand, pre-eminently opportune, and, be- cause of its size, plan and location, a magnificent boon to manufacturers everywhere. This latest and best of world expositions, commemorating an unparalleled achievement of “The Master Man” in the physical, an achievement of world-wide influence on uni- versal commerce, is not only peculiarly important to the manufacturer as an opportunity for a display of specialties, but it will emphasize and distinguish the part played by his branch of activity in human welfare: This creates a general or world market, the first essential to prosperity in any large enterprise. So wide is the variety of endeavor that more and more it becomes necessary to select and eliminate, that progress may be shown. Here the Panama-Pacific International Exposi- tion extends unequaled opportunity to the manufacturer. In [ 7 ]