The Panama Pacific International Exposition 1915

PAN AM A-PACI FI C I INTERNATIONAL EXPOSITION marvelously beautiful courts, adorned with towers and col- onnades, they invite admiration and compel interest, in addition to their evident efficiency. Exhibitors are assured of adequate accommodation. The dry climate and scenic attractions of California, the far-famed hospitality of San Francisco, the hotel accommo- dations, all constitute favorable features intending exhibitors will, of course, consider. Extremely low railroad rates from the various States have been arranged. There is the combi- nation of a water route through the Canal one way and a rail route through wonderful scenery the other, which will in- duce special attendance. The Panama-Pacific International Exposition at San Francisco in 1915 will give the manufacturer an opportunity to observe, from the exhibits, the needs and conditions pecu- liar to the country whose trade he desires, so that he can study and fit to these peculiar needs the particular article he manu- factures. This is the only practical way a manufacturer should take to get an intelligent view of his business possibil- ities if he wishes to introduce his goods into foreign markets. Now there cannot be a convex without a concave. The manufacturer, by being taught, becomes teacher, and teach- ing is taught. By seeking his own self-interest he is confer- ring benefit upon others. And it is a truth, too little appreci- ated in modern discussion, that the business man, despite his desire to make money, despite even himself, is a public ser- vant and benefactor. Commerce is a civilizer. The Panama- Pacific International Exposition is the world’s last and great- est university. The manufacturer, by becoming an exhibitor, is spreading light over the earth; by making the laboratories of science, mechanics and electricity minister to the products and processes of trade, and is contributing to the uplift of man. This thought strikes the dominant note, the educative note of the Exposition in which manufacture is to have a leading part, the note of world influence, national harmony, universal commerce and comity. Fashioned by the lamp of experience, guided by the de- [ 22 ]