Cocoa And Chocolate
The Tree, The Bean The Beverage

The Approval of Generations. ETOUR generations ago, in 1828, C. J. 1 Van Houten discovered and introduced Cocoa Powder as we now know it; a discovery which bas largely been responsible for the present enormous consumption of Cacao Since then VAN HOUTEN’S COCOA has met with the continuous and unqualified approval of Medical & Scientific authorities. It has always been recognised as the most perfect of all cocoas. Prepared from the world’s choicest Cocoa Beans by a House of great experience and with traditional care. VAN HOUTEN S COCOA remains a distinctive beverage of unexampled purity and high quality. VAN HOUTEN’S COCOA is a light, easily digested and most nutritious food-beverage. It is unquestionably the most reliable of all Cocoas—Doctors recommend it because of its uniform superiority. Prepared by C. J. van Houten & Zoon, Royal Cocoa Factories, Weesp, Holland. London Office : Van Houten Ltd., Cocoa House. 15-17, City Road, London, E.C. I. w C*J x